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'Giant Pizza Hut to giant iPad': Readers' views on Apple store design – The Age

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‘Irrelevant’: Those unimpressed by the store’s new design

It still doesn’t fit in with Fed Square. It’s a floating tribute to Apple in perfectly square metal and glass, not a part of the varying angles and textures already established in the space. Imagine if Apple did the same thing to the smallest of the Sydney Opera House shells?


Architecturally the new design still does not look like it belongs in Federation Square. And an Apple retail store still does not belong in Melbourne’s best civic and cultural space.


The design does not matter. There is no place for a huge private company building in such a key public space as Fed Square.

– John Clark

The design is irrelevant. The fact that it is a commercial enterprise – a ghastly, enormous shop being dumped in the middle of a wonderful, vibrant, much-utilised civic space – that is the problem. Build it elsewhere. I say that as an Apple user. It is an inappropriate planning decision with no public consultation and highly questionable.


New designs for the Apple store in Federation Square.

New designs for the Apple store in Federation Square.

Photo: Federation Square

I think Federation Square should be kept retail neutral … not dominated by a global megastore.

Geoffrey Putnam

It’s still rubbish. A corporation like Apple should not dictate a public space like Fed Square – they should establish their store in a building that has a similar design to the existing structures. From a giant Pizza Hut to a giant iPad is not really an improvement.


Still ugly, Fed Square is meant to be a communal space, yet they are putting [in] a glorified box from IKEA.


The design is irrelevant. Fed Square is a free civic space – no multinational corporations should be allowed to colonise it. This is a sell-out of the highest order.


New design for Apple store in Melbourne's Federation Square.

New design for Apple store in Melbourne’s Federation Square.

Photo: Federation Square

It is no better than the previous design. The Federation Square buildings finally gave Melbourne a compelling heart, one that is only rivaled by The Sydney Opera House. The proposed destruction of a significant icon is outrageous and seriously questionable. Refurbish the existing building!


Only slightly better. The amended design is still not sympathetic to the other Fed Square buildings. Why has there been no input allowed from the public? It’s OUR square, not Apple’s or the politicians and bureaucrats’. The secrecy continues over this very bad decision. Glad we have an election coming up to voice our concerns.


The design is not the problem, I’m sure it would be an impressive building under either design. The problem is the fact that a commercial retail enterprise is taking up a large chunk of a public square. Fed Square is all about the arts, public events and sociable activities, not consumerism. There is no need for an Apple store here, there is plenty of prime retail real estate throughout the CBD for them. The demolishing of the Yarra building seems a waste, and the fact that this displaces the Koorie Heritage Trust does not sit well with me.


The design doesn’t matter; it is appalling that the state government sneaked through the demolition of a public space we all paid for to allow a large global corporation build its offices there. Short term stupidity. and unethical use of public funds.

– Astrid 

I don’t think the new design works either. How can a private company (Apple) be allowed to “re-make” a public square and destroy the integrity of its original (and by now much-loved) design? Australia should lead the way in architectural preservation, not following the lead of my country (US).


‘Lets in the sun and warmth’: Those in support of the store

Personally, I don’t mind it at all, or the original one. But I’m sure there will be a bunch of people who object to it, just because it’s Apple. They won’t know why, because they got their collective point of view from Facebook, but they’re sure they don’t like it.

Scott Pankhurst

I love it. The balcony looks great. After Apple leaves it would make a great cafe/bar.

 – Garry

I like this design. It lets the sun and warmth through, without the wind. I work on this site for the Writers Festival, and it can be a wind tunnel, and very cool in August. If they build the building, can it be used by others, if they decide to leave Fed Square?

– Glenda Fletcher

New designs for the Apple store have been released following a backlash.

New designs for the Apple store have been released following a backlash.

Photo: Federation Square

Looks much better. It is a pity they could not design the building to include the Koori Trust as an act of goodwill.

 – Sarah

Great. Metallic colour better than gold. Solar roof very important – maybe whole complex can benefit.

 – Anonymous

The old one seemed to fit into Fed Square better. But I think it’s great that it will create better connection to the Yarra.


Bloody great, now get it done!

Chris Watts

Love it, now hurry up and build it.

David Turk

Better, but still not good to have a digital supermarket (just buying and gazing and more buying) in our state’s people gathering place.

Simone is a breaking news reporter for The Age. Most recently she covered breaking news for The Australian in Melbourne.

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